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So that’s where the budget went..

Friday 4th Oct 2013, 15:08

When International advertising agency M&C Saatchi does a PR stunt, it does it well.
For Italian insurance group Europ Assitance IT, the agency pulled off a hectic scene in the center of Milan, with a crashed submarine and a lot of actors – emergency troops and reporters – providing some added realism.
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The stunt feels a little bit like the great ‘Push to add drama‘ campaign for TNT in Belgium, but it’s still very cool and worth checking out.

Source: Huffington Post
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